Your Sphere of influence

December 16, 2009

Learn how to build a robust workplace network of relationships, coalitions and sponsors. Leverage your network to gain access to hidden resources, information and opportunities. Includes the five key people you need to have in your network, and how to create a strategic networking plan.

Featured Leader: Genevieve Haldeman, Vice President, Corporate Communications at Symantec

Genevieve Haldeman is vice president of corporate communications for Symantec.  She is responsible for the worldwide public image of Symantec Corporation, overseeing all internal and external corporate communication as well as enterprise product public relations on a global basis. 

Since starting at Symantec in 1997, Genevieve has managed the strategic, global positioning for the world leader in securing and managing the world’s information. She has been responsible for the communication strategies surrounding more than 30 mergers and acquisitions, including Symantec’s merger with VERITAS.

Genevieve also established Symantec’s crisis communications response team, which today provides critical communication to the media regarding various threat outbreaks to help ensure customers know how to protect themselves from the latest cyberthreats. She also focused on helping raise general consumer awareness about computer threats through various educational outreach efforts. 

Prior to Symantec, Genevieve worked for several public relations agencies including Golin Harris, the Bohle Company, and Lapin East/West, providing communications support for clients such as Canon Computer Systems, Inc.; Tricord Systems, Inc.; Global Village Communications; and Toyota. 

Genevieve was graduated Phi Beta Kappa with a bachelor’s degree in journalism from the University of Oklahoma.